Views: 4 Author: Site Editor Publish Time: 2023-04-04 Origin: Site
According to a consumer survey released by Nielsen in 2021, nearly half (42%) of consumers worldwide say they like and have the courage to try new things, especially looking forward to and curious about products with new flavors. According to Mintel’s global consumer research data, 73% of consumers like things that remind them of the past, which laid the foundation for the explosion of nostalgic flavors.
It can be seen that contemporary mainstream consumers are obsessed with the pursuit of stimulating and novel taste experiences on the one hand, and keen on the deep memory of classic tastes on the other hand. So, how should food and beverage companies find a balance between novelty and familiarity, so as to complete a series of actions for product growth?
In this regard, Austria Juice, a leading beverage manufacturer with global operations, recently released its "Future Development Trend of the Global Beverage Market", and recently gave unique insights and predictions on the flavor trend of the food and beverage industry in 2023.
In recent years, the number of new sour products represented by citrus flavors has steadily increased. According to Innova market observations, citrus flavors occupy a place in almost all food categories, and the compound annual growth rate of citrus flavor-related products in 2017-2020 is as high as 7. %. Among them, soft drinks and bakery categories accounted for more than 40% of all citrus-flavored new product launches, while citrus-flavored new product launches of sauces and seasonings grew the fastest among all categories, with an average annual compound growth rate of 15%.
In addition, driven by the health trend, citrus fruits have attracted the attention of consumers who want to improve their immunity through the consumption of food and beverages. Among them, the well-known lemons, tangerines, oranges, blood oranges, bergamot, grapefruit Citrus acidic fruits such as citrus can not only bring fresh and pleasant, sweet and sour taste and aroma to food and beverages, but also because they are rich in vitamin C and various minerals, dietary fiber and antioxidants and other healthy ingredients have begun to appear in the beverage market It's popular.
In recent years, under the wave of dietary health that has been heating up, natural plant ingredient products with health attributes such as "natural, safe, and beneficial" have become a new choice for more and more consumers to satisfy their dietary health.
According to some reports from Nielsen, 80% of consumers try to control and improve these health problems through dietary therapy, and plant-based foods, which are generally considered by the public to be beneficial to physical and mental health, have become their first choice.
As the concept of natural health gradually becomes popular among the people, brands and manufacturers are using the power of natural herbs to carry out innovations. More and more herbs and their extracts are widely used in various food and beverage products. middle.
In this regard, Austria Juice said that consumers’ interest in herbal flavors has generally increased by 31% in the past two years. In 2023, herbal flavors will continue to be the highlight of food and beverage innovation due to their powerful health benefits.
For example, turmeric, maca, ginseng, green tea, cinnamon, cardamom, mushrooms and other mushrooms, rhizomes and herbs commonly used in spices began to appear frequently in new beverage products. In addition, acai berries, raspberries, black currants or blackberries are rich in vitamin C, which can improve immune function, and the berry flavors that can perfectly present the effect of Pantone's 2023 representative color "Viva Magenta" previously released have also become the food of 2023. Popular choice of drinks.
case:
MUD\WTR rise Matcha & balance Tumeric
MUD\WTR is about to launch Rise Matcha and Balance Tumeric, two new solid drink products of adaptive mushroom blends designed to boost energy, improve focus and support the immune system.
It is reported that Rise Matcha is an energetic morning drink mixed with 100% organic matcha spices and mushrooms, which can help consumers quickly concentrate and replenish vitality; Balance Tumeric is a mixture of caffeine-free medicinal mushrooms, turmeric and fragrances designed to encourage consumers to purposefully take a break from the daily grind to provide calming, restorative healing benefits.
Shane Heath, founder and CEO of MUD\WTR, said: "We believe everyone should be able to have a healthy mindset, and while not everyone is able to achieve this today, sometimes all it takes is a new healthy habit to be an improvement." That domino of life."
With the continuous improvement of consumers' health awareness in recent years, they desire to feel safer in all aspects of life, and begin to pay more attention to the safety and health attributes of food and beverages, which all drive food and beverage manufacturers to pay more attention Clean and transparent products or innovative technologies such as green health and clean labels.
At present, about 71% of consumers worldwide are willing to pay more for brands that reformulate and make them cleaner, and more than 30% of them are even willing to pay a premium of more than 20%. When Ingredion conducted a survey on the Asia-Pacific market, it was found that consumers from China pay the most attention to food labels and ingredients. About 85% of Chinese consumers pay attention to the list of ingredients when buying food, and they are concerned about artificial additives, etc. Unclean ingredients have strong resistance.
On the other hand, as the trend of flexitarianism continues to grow globally and vegan diets become mainstream, more and more people are abstaining from or eliminating animal products for a variety of reasons, including health, sustainability and ethics. AUSTRIA JUICE found that in India, 30% of the population has chosen to be vegetarian. In Europe, sales of plant-based foods are expected to grow from EUR 1.5 billion to EUR 2.4 billion by 2025. Global plant-based food sales are expected to grow to $85 billion by 2030.
Because of the growing demand of consumers for the "transparency" of food, some products that are consistent with their concept, such as non-alcoholic or low-alcohol beverages or plant-flavored products, have been enthusiastically sought after by the market.
When it comes to raw material selection for flavor expression, botanicals are unsurprisingly one of the most popular elements, with mushrooms, herbs, flowers, spices and roots being used more frequently to create unique and compelling flavor combinations .
It can be seen that current consumers are not only looking for new and exciting taste experiences, but also attach great importance to the health value of products. To stand out in this flavor war, food and beverage companies must successfully balance consumers' ever-changing needs and preferences to create innovative, tasty products.
